I’m Kyle Wetherill, founder of KMW Consulting. I help dental and orthodontic practices run the systems that keep patients happy and schedules full — a job I came to from both sides of the chair.
My connection to dentistry and orthodontics started early — as a patient. I began orthodontic treatment at seven, grew up watching my mom work as a dental hygienist, went through 4 rounds of braces and 9 oral surgeries, and in 2013 had oral and maxillofacial surgery to correct a severe class III underbite.
So I understand this work from the side most consultants never see: the calls, the scheduling, the follow-ups, and exactly what it feels like when a practice gets the experience right — and when it doesn’t.
For the last decade, I’ve worked in sales and marketing — across B2B, B2C, and SaaS, agency work, and enterprise accounts — learning how the right systems quietly turn interest into booked, happy patients.
KMW Consulting is where those two threads meet.
Plenty of consultants could optimize a phone system or a follow-up flow. Very few have sat through years of treatment, grown up in a dental household, and gone under for corrective surgery.
That history is why KMW focuses only on dental and orthodontic practices. I know what a good patient experience feels like, I know how much a missed call or a cold lead actually costs, and I know the systems that fix it — so the practices I work with get technology that respects the patient on the other end of the line.
Three principles guide every practice I partner with.
I work with dental and orthodontic practices, so every system speaks your patients’ language from day one.
I’m measured by booked appointments and recovered revenue — not vanity metrics or software you never open.
I build each system, test it against your real calls, and keep it running — refining it as your practice grows.
When I’m not building systems for practices, you’ll find me on a dirt bike, a snow bike, or a snowboard somewhere in the Colorado mountains.
Book a call and I’ll show you exactly where your practice is losing calls, patients, and revenue — in your own numbers.
